Over the past five years, I have worked for AXA China Region Insurance Company Limited. Transitioning from a consultant to a permanent AXA staff member, I was working as the primary product design lead for the Emma by AXA app.
Senior UXUI Architect
@ Teksystem 2018 - 2019
Key focus:
MyAXA app revamp
1st Generation design of Emma by AXA
Onboard Employee Benetfit Users
UXUI Manager
@ AXA 2019 - 2021
Key focus:
Product Design, and Development process setup
Data standardisation & GA4 migration
Feature Expansion
Onboard Life and General Insurance users
UX Management
Customer Engagement Experience Design Lead
@ AXA 2022 - 2023
Key forcus:
Campaign Ecosystem Fundamental setup
Design system for Homepage Revamp
My Role in AXA
Developed digital services features
3 Insurance key lines:
Group Medical
Life
Pure Life, Life Health and Life-saving & investment
General Insurance
Travel, Motor, Domestic helper, Home and Personal Accident
App Core Design
Onboarding journey
Homepage 1st (2019) and 2nd (2022) generation design
Product offers and campaigns target customisation systems and communication ecosystem
Notification
My Profile
Digital Service Journey Design
Outpatient and Inpatient Claim Services & Claim Related Enquiries
Manage Fund, Fund Enquiries & RPQ
Medical Search Function & Booking Services
Policy Enquiries
Policy Contact Information Services
Pay Premium Services
Campaign Management System Design
CMS new repository
Salesforce Data Fields Standardisation
Components and template development for campaign / product cross-selling in the app
Key Feature Design
What have I learned?
In my previous job, I often wore multiple hats, adapting quickly to changes and taking risks in product design. This taught me to be flexible and capable in tough situations and make decisions fast. However, when working in AXA, there are structured processes and layers of approval on the design. My experiences have taught me valuable skills in design, socialization planning, and team management, making me more mature and tactful. Here are my learning conclusions:
Balancing Encouragement and Skill Development Guidance
To ensure the team individuals feel supported in their growth while contributing effectively to the team, I have learnt that it is important to balance between motivation and leading their skill development.
Transparent Communication Between Teams while Clear Communication Within Teams
In AXA, I always work with teams instead of individuals. Therefore, transparent communication between teams could ensure organisational cohesion. Inside the team, clear internal communication could minimise misunderstandings and enhance efficiency.
UX design is not only for end users but also for people in my company
When doing digital product design, it's crucial to not only focus on creating the best interaction design but also to consider the impact of changes on the internal staff. Therefore, it's essential to tailor designs that meet the internal team's requirements, to minimize their workload and promote collaboration, thereby enhancing productivity and satisfaction.
Streamlined the product design process
Component design governance process
Developed training website
Metrics documents and guidelines
Developed the campaign ecosystem with new CMS
Internal training on new technology
Internal training on GA4
