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Welcome to Ellen UX's world!

20 years, countless lessons:

"The right questions lead to impactful research,

while the appropriate design spurs development,

ultimately saving time and money, and generating sustainable results."

2018 - 23 @ AXA HK

Emma by AXA App: Developing a Scalable App with High Maintainability

Product Design and Management
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2020 - 21 @ AXA HK

Emma by AXA App: Transforming Contact Information Change for Revenue Growth

Journey Design: Updating Contact Information
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2016-2018 @ 社職 Social Career

Social Career

Product Design for the SocialCareer Volunteer Matching and Operation Platform

2014 @ Razorfish

Nutrition Product

User Research Studies for one Nutrition Product Brand

My latest showcases

Testimonials

I work closely with Ellen, she is honest, frank, careful perfectionist, Initiative,compassionate and genuinely well rounded. she have a strong experience in areas such as UI design and front-end coding. In my opinion, Ellen's unwavering study different technical field, especially in user experience. She often took the initiative to get things started and picked up new tasks. I'm happy to work with her.

Ching Yee Chew

Product Owner

@ Fam-it

Worked with Ellen Timothy on the same team @

Wisers Information Ltd.

2012-08-15

Ellen is a true pleasure to have as a colleague. A team player, passionate about quality, comfortable in challenging old concepts but always in a respectful way. Her approach to UX design is forward-thinking and centred in understanding the audience her UX is designed for. She consistently brings creative ideas and alternative perspectives and can apply them practically to code on the page.

Daniel Cotton

Executive Vice President, Asia Pacific

@ Ascential Plc

Managing Ellen non-directly @

Haymarket Media Group

2012-11-02

Ellen's blend of technical skill and ability to apply theory was an asset to the team in which I worked with her. Her input was instrumental in getting project deliverables complete on time and to a good standard. Ellen’s thinking is cutting edge and even in unfamiliar situations, she can adapt well to the working environment and technologies.

Michael Chung

Full Stack Developer, Vice President at Societe Generale

@ Societe Generale

Worked with Ellen Timothy on the same team @

Haymarket Media Group

2012-11-20

Ellen is one of the most passionate and result-oriented UX designer I have met. Her resilience to having the best experience for users are admirable. She would do everything to ensure things are tested and delivered. I enjoy a lot working with her and hope there would be further chance in the future!

Carrie So

People & Change Consultant

@ CO-Happening!

Worked with Ellen Timothy on the same team @

Haymarket Media Group

2016-02-26

Ellen is one of the best UX/UI Managers I have ever seen. We were in the digital insurance mobile team for 2+ years. She has a concrete understanding of the product vision and strategy. Her meticulous attitude also drives the team to achieve higher. Instead of just taking the order to execute, we initiated a lot of ways to improve the quality and reduce the UI defects: - We classified the UI components with atomic design methodology - We built the mobile app design system in Zeplin Components and Storybook - Initiated a chrome extension solution to validate the UI components from the prototypes automatically It was a fruitful journey, and I highly recommend Ellen if you want a self-motivated design manager to push the product quality beyond the above.

Elton LAU

Scrum Master

@Scotiabank

Worked with Ellen Timothy on the same team @

AXA Hong Kong and China Region Insurance Company Limited

2022-06-09

Ellen Timothy'sStories

I'm one of Hong Kong's UX Lead / Product Designer/ Researcher/ Illustrator/ Design Thinker

Caring for our users, I'm driven to turn ideas into action, addressing their challenges through collaborative teams.

20+

years

working experiences

15+

years

in UX industry

10+

 years

digital product design

7+

 years

at leading role

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