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Empathy
Right Questions
Insights
Thoughtful Products
Revenue

Empathy
Right Questions
Insights
Thoughtful Products
Revenue

ELLEN TIMOTHY WONG

UX Lead / Product Designer/ Researcher/ Design Thinker

Highlighted Showcases

SunLife HK, 2024

Unlocking insurance insights: how understanding customers’ life stages drives product design

Reflection on the primary customer market survey and analysis.

My Tasks:

Market Survey, Data analysis, Data Visualisation

AXA HK, 2018 - 23

Scalable Insurance App: From One Smooth UX Flow to Many, Designed Without Enough Domain Expertise.

Case study: Emma by AXA app

My Tasks:

User Research, Product Design, Design Strategy, Usability Testing

AXA HK, 2022-23

How to optimise CMS ecosystem for streamlining campaigns, enabling customization and data collection?

Case study: Redesign the CMS ecosystem for the Emma by AXA app to optimize the workflow process.

My Tasks:

Product Design, User Research, UXUI design

AXA HK, 2020-21

Developing an Online Self-Service for Changing Contact Information for Revenue Growth

Case study: Online Changing Contact Information Service on EMMA by AXA App

My Tasks:

UXUI Design, User Research, Usability Testing

社職 Social Career, 2016-2018

Turning Vision into Reality: My UX Design Process for an Award-Winning NGO-Volunteer Platform

Case study: Social Career, concept by Matthew Tam, Antony Wong and Antony Man

My Tasks:

Product Design, User Research, UXUI design, Usability Testing

StartJG, 2012

My UX Journey from Everyday Observations to Designing "Journey Genie" (Dubai Airport Website, 2012)

Case study: Dubai Airport Corporate Website Revamp

My Tasks:

User Research, UX Design

Testimonials

Ellen is a detail-oriented UX/UI strategist with a sharp eye for detail. Her extensive experience has been invaluable in providing insightful advice, helping the team see things from different angles. She's easy to talk to and always open to new ideas. Even though our time together was brief, I thoroughly enjoyed it and learned a lot!
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Esteli Lo

Senior Designer @ EPAM System

Work on the same team @ Sunlife HK, 2024

I work closely with Ellen, she is honest, frank, careful perfectionist, Initiative,compassionate and genuinely well rounded. she have a strong experience in areas such as UI design and front-end coding. In my opinion, Ellen's unwavering study different technical field, especially in user experience. She often took the initiative to get things started and picked up new tasks. I'm happy to work with her.
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Ching Yee Chew

Product Owner @ Fam-it

Worked on the same team @ Wisers Information Ltd., 2010

Ellen is a true pleasure to have as a colleague. A team player, passionate about quality, comfortable in challenging old concepts but always in a respectful way. Her approach to UX design is forward-thinking and centred in understanding the audience her UX is designed for. She consistently brings creative ideas and alternative perspectives and can apply them practically to code on the page.
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Daniel Cotton

Executive Vice President, Asia Pacific @ Ascential Plc

Managing Ellen non-directly @ Haymarket Media Group, 2012

Ellen's blend of technical skill and ability to apply theory was an asset to the team in which I worked with her. Her input was instrumental in getting project deliverables complete on time and to a good standard. Ellen’s thinking is cutting edge and even in unfamiliar situations, she can adapt well to the working environment and technologies.
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Michael Chung

Full Stack Developer, Vice President @ Societe Generale

Worked on the same team @ Haymarket Media Group, 2012

Ellen is one of the most passionate and result-oriented UX designer I have met. Her resilience to having the best experience for users are admirable. She would do everything to ensure things are tested and delivered. I enjoy a lot working with her and hope there would be further chance in the future!
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Carrie So

Global People Development @ Axway

Worked on the same team @ Haymarket Media Group, 2012

Ellen is one of the best UX/UI Managers I have ever seen. We were in the digital insurance mobile team for 2+ years. She has a concrete understanding of the product vision and strategy. Her meticulous attitude also drives the team to achieve higher. Instead of just taking the order to execute, we initiated a lot of ways to improve the quality and reduce the UI defects: - We classified the UI components with atomic design methodology - We built the mobile app design system in Zeplin Components and Storybook - Initiated a chrome extension solution to validate the UI components from the prototypes automatically It was a fruitful journey, and I highly recommend Ellen if you want a self-motivated design manager to push the product quality beyond the above.
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Elton Lau

Technical Product Owner @ Metrolinx

Worked on the same team @ AXA Hong Kong and China Region Insurance Company Limited, 2022

Want to know about me?

With over 15 years in the UX industry, I’ve been employed by and collaborated with various teams, including insurance companies such as AXA HK and Sunlife HK; startup companies like Social Career; media and technology companies like Wisers and Haymarket; e-learning companies such as Hanlan Information Ltd; and creative agencies such as Razorfish, Designer City, and StartJG.

Clients I’ve served:

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